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After the COVID-19 Pandemic, Asian hate crime increased. Because of this, in 2021 the #StopAsianHate movement spread through TikTok, Instagram, and Twitter. Through socials, people could organize meetings and spread awareness about the harm of stereotypes and hate crimes. The main tactics were infographics, celebrity influencers, and community mobilization with protests, donations, vigils, and even safety information. https://stopaapihate.org/ -
In 2022, the #BansOffOurBodies movement was a pro-choice, pro-access to abortion, and pro bodily autonomy movement that gained traction on social media. In reaction to Roe V. Wade being overturned, thousands of women (and others) went to Instagram, TikTok, and Twitter to protest the change. The primary tactics were informational posters (about meeting times and also important info) and livestreams.
www.plannedparenthoodaction.org/rightfully-ours/bans-off-our-bodies/about-bans-off-our-bodies -
In 2023, the Maui Fires caused over 100 casualties and billions of dollars in damages. On Instagram, Twitter, but mostly TikTok, the #MauiStrong movement started. Victims showed firsthand accounts of the damage, and used social media to raise funds for damages and coordinate support for locals, with celebrities and normal people sharing content. It was also used to raise awareness into indigenous Hawaiian culture.
https://apnews.com/article/wildfires-maui-hawaii-electricity-utility-investigation -
In May 2024, the #AllEyesOnRafa went viral on Instagram and then spread to TikTok and Twitter. The AI generated image aimed at drawing attention to the conflict in Gaza, and became a symbol. The image and the hashtag was very easily shareable, and even celebrities and influencers shared it on their socials. People from all around the world could easily share it as a way of showing solidarity without sharing graphic photos. https://www.cnn.com/2024/05/30/world/all-eyes-on-rafah-image-ai-cec -
In 2025, the #NoKings movement was started and spread via social media (Facebook, Instagram, Reddit, TikTok, and Twitter) in reaction to President Trump. What started as one day of protest in June, got big enough for an event in October. Infographics, livestreams, hashtags, and photo posts outlined when and where people were organizing. Due to social media, people from all over were able to unify and gather in protest. https://en.wikipedia.org/wiki/June_2025_No_Kings_protests