Different stages in the evolution of Andalusian tourism marketing.

By Claudia García Charradi
  • Industry of the organized travels. (1928-1950)

    Industry of the organized travels. (1928-1950)

    First leaflets and advertisements that promoted Andalusian destinations. Drawings reproduced in lithographs, as well as black and white pictures. Monuments are highlighted.
  • National Patronage of Tourism, Spain.

    National Patronage of Tourism, Spain.

    It was a corporation created in 1928 by King Alfonso XIII to maintain, restore and publicize the Spanish heritage, towns and cities worldwide.
  • General Direction of Tourism, Spain.

    General Direction of Tourism, Spain.

    Numerous posters in color were created until it got dissolved a decade later.
  • Fordist tourism. (1951-1977)

    Fordist tourism. (1951-1977)

    More printed leaflets with color photos and drawings. Territories of sun and beach are highlighted.
  • Ministry of Information and Tourism, Spain.

    Ministry of Information and Tourism, Spain.

    It was a ministerial department that existed in Spain during the Franco dictatorship. It was responsible of controlling the information, and press and radio censorship.
  • Postfordism. (1978-today)

    Postfordism. (1978-today)

    Feelings and emotions are marketed. Natural environment places are highlighted.