David Filo and Jerry Yang- Yahoo

Timeline created by cbarot23
  • Jerry's Guide to the World Wide Web

    Jerry's Guide to the World Wide Web
    Later is renamed Yahoo
  • Take 2 million investment to incorporate Yahoo

    Take 2 million investment to incorporate Yahoo
    They drop out of school and take a $2 million investment to incorporate Yahoo. The founders choose the name largely for its definition: 'rude, unsophisticated, uncouth,' according to an official company history.
  • Launches My Yahoo

    Launches My Yahoo
    MyYahoo is a home page showing online news, weather and stock quotes based on users’ interests and preferences—making it the go-to site for Web surfing.
  • Yahoo's total market value soars to more than $100 billion

    Yahoo's total market value soars to more than $100 billion
  • Upgrade- maps, books, chat, and ads

    Upgrade- maps, books, chat, and ads
    Yahoo partners with Madison Avenue ad agencies that had previously been cut out of ad deals between Yahoo and advertisers. Yahoo also partners with ACNielsen to prove that online ads affect real-world sales of consumer goods. Around this time, Yahoo adds services such as maps, phone books and chat rooms. It also adds more content and uses in-house bloggers and journalists
  • Smart Ads- change according to location

    Smart Ads- change according to location
    Yahoo begins ‘smart’ ads that change appearance based on a user's location or known interests. Yahoo reaches an agreement to purchase Facebook, but the deal falls apart. Yahoo begins making improvements to its Internet-search advertising system to catch up with Google. Google outbids Yahoo to buy YouTube.
  • Splitting Yahoo into 3 groups

    Splitting Yahoo into 3 groups
    Yahoo splits into three operating groups: consumer, which oversees media websites and more; regions, which are responsible for revenues; and technology, which will include data centers and systems that power Yahoo's Web services and advertising platforms.