-
Later is renamed Yahoo
-
They drop out of school and take a $2 million investment to incorporate Yahoo. The founders choose the name largely for its definition: 'rude, unsophisticated, uncouth,' according to an official company history.
-
MyYahoo is a home page showing online news, weather and stock quotes based on users’ interests and preferences—making it the go-to site for Web surfing.
-
-
Yahoo partners with Madison Avenue ad agencies that had previously been cut out of ad deals between Yahoo and advertisers. Yahoo also partners with ACNielsen to prove that online ads affect real-world sales of consumer goods. Around this time, Yahoo adds services such as maps, phone books and chat rooms. It also adds more content and uses in-house bloggers and journalists
-
Yahoo begins ‘smart’ ads that change appearance based on a user's location or known interests. Yahoo reaches an agreement to purchase Facebook, but the deal falls apart. Yahoo begins making improvements to its Internet-search advertising system to catch up with Google. Google outbids Yahoo to buy YouTube.
-
Yahoo splits into three operating groups: consumer, which oversees media websites and more; regions, which are responsible for revenues; and technology, which will include data centers and systems that power Yahoo's Web services and advertising platforms.
