Dairy Queen By MiKayla Schirado Apr 1, 1949 Introduction of malts and shakes Apr 8, 1951 Banana splits appear on the menu Apr 8, 1953 First store opens in Canada Apr 8, 1955 The Dilly Bar debuts Apr 8, 1957 Dairy Queen/Brazier concept introduced Apr 8, 1958 Dairy Queen/Brazier food products introduced Apr 8, 1961 Mr. Misty slush treat cools throats in the South Apr 8, 1962 International Dairy Queen, Inc. Is formed Apr 8, 1965 First national radio advertising Apr 8, 1966 First national TV commercial "live a Little," is aired Apr 8, 1968 The Buster Bar bursts forth Apr 8, 1972 First store opens in Japan Apr 8, 1973 Say "Scrumpdillyishus" and get a Peanut Buster Parfait for 49 cents Apr 8, 1979 DQ system debuts in Middle East Apr 8, 1980 "We Treat You Right" tagline debuts Apr 8, 1985 More than 175 million Blizzard Treats sold Apr 8, 1989 DQ ranked America's number one treat chain Apr 8, 1991 First DQ store opens in Mexico Apr 8, 1995 DQ Treatzza Pizza and Chicken Strip Basket make debut Apr 8, 1999 Pecan Mudslide is introduced Apr 8, 1999 Locations in Massachusetts builds world's largest treat. 5,316.6lbs Apr 8, 2001 Crispy Chicken Salad introduced Apr 8, 2001 First DQ Grill & Chill Restraunt opens in Chattanooga, Tennessee Apr 8, 2002 Mark Cuban, owner of Dallas Mavericks, becomes manager in Texas for the day Apr 8, 2003 The Blizzard of the Month program kicks off Apr 8, 2004 MooLatte Frozen Coffee debuts in Mocha, Vanilla, and Caramel Flavors Apr 8, 2004 First full year of national advertising Apr 8, 2005 GrillBurgers are introduced to consumers on national TV Apr 8, 2005 Massachusetts-World's Largest Blizzard treat. 8,224.85lbs 22 feet tall
