Dairy Queen

Soft serve created

Jan 1, 1938

John Fremont "Grandpa" McCullough creates soft serve by changeng the freezing temperature to 23 degrees rather than 0 degrees.

First time Dairy Queen ice cream was sold

Aug 4, 1938

Sherb Noble agrees to sell the ice cream at his restaurant for one week in Kankakee, Illinois. 1,600 servings were sold in 2 hours.

First Dairy Queen

Jun 1, 1940

The first Dairy Queen store was opened in Joliet, Illinois.

Dairy Queen has 10 stores

Jan 1, 1941

Dairy Queen has 100 stores

Jan 1, 1947

Dairy Queen has 1,446 stores

Jan 1, 1950

Banana splits are added to the menu

Jan 1, 1951

First Dairy Quuen in Canada

Jan 1, 1953

Dilly Bars are sold for the first time

Jan 1, 1955

Mr. Misty is sold for the first time, starting in the South

Jan 1, 1961

First time Dairy Queen produces national advertising

Jan 1, 1965

1965: Radio advertising.
1966: Television advertising.

Dairy Queen opens a store in Japan

Jan 1, 1972

"We treat you right" becomes an advertrising slogan

Jan 1, 1980

Blizzard treats are sold for the first time

Jan 1, 1985

Over 175,000,000 were sold in the first year.

Dairy Queen is ranked the #1 dessert chain

Jan 1, 1989

DQ Grill & Chill created

Dec 1, 2001

The first "Grill & Chill" restaurant opened in Chattanooga, Tennessee.

Dairy Queen starts the Blizzard of the Month program

Jan 1, 2003