Dairy Queen

By peter.boyer

  • Soft serve created

    John Fremont "Grandpa" McCullough creates soft serve by changeng the freezing temperature to 23 degrees rather than 0 degrees.

  • First time Dairy Queen ice cream was sold

    Sherb Noble agrees to sell the ice cream at his restaurant for one week in Kankakee, Illinois. 1,600 servings were sold in 2 hours.

  • First Dairy Queen

    The first Dairy Queen store was opened in Joliet, Illinois.

  • Dairy Queen has 10 stores

  • Dairy Queen has 100 stores

  • Dairy Queen has 1,446 stores

  • Banana splits are added to the menu

  • First Dairy Quuen in Canada

  • Dilly Bars are sold for the first time

  • Mr. Misty is sold for the first time, starting in the South

  • First time Dairy Queen produces national advertising

    1965: Radio advertising.
    1966: Television advertising.

  • Dairy Queen opens a store in Japan

  • "We treat you right" becomes an advertrising slogan

  • Blizzard treats are sold for the first time

    Over 175,000,000 were sold in the first year.

  • Dairy Queen is ranked the #1 dessert chain

  • DQ Grill & Chill created

    The first "Grill & Chill" restaurant opened in Chattanooga, Tennessee.

  • Dairy Queen starts the Blizzard of the Month program