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The First Dairy Queen
The first dairy queen opens on June 22nd, 1940 in Joliet IL. -
New Products
Dairy Queen introduces Malts and Shakes to the menu -
More Stores
Dairy Queen has over 2,600 stores international and introduces the Dilly Bar -
Brazier
The DQ Brazier concept is introduced (Brazier= hot food) -
Ads
The first radio ad is advertised and is played 169 million times a week -
TV Ads
DQ TV ads are introduced https://www.youtube.com/watch?v=bjdT8A9FTbk -
Going International
First DQ in Japan opens -
Blizzards
DQ makes the new blizzard and sells over 100 million that year
https://www.youtube.com/watch?v=cee4JKuKkQI -
Ranked #1
DQ is ranked Americas #1 treat chain -
More Food items
Treatzza Pizza and Chicken strip basket make their debut. -
Grill and Chill
First DQ Grill and Chill opens in Tennessee -
Blizzard of the Month
The blizzard of the month kicks off -
Awards
DQ wins awards for their commercial -
Present
Dairy Queen now brings in 2.5 billion dollars of revenue!
