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The first dairy queen opens on June 22nd, 1940 in Joliet IL.
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Dairy Queen introduces Malts and Shakes to the menu
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Dairy Queen has over 2,600 stores international and introduces the Dilly Bar
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The DQ Brazier concept is introduced (Brazier= hot food)
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The first radio ad is advertised and is played 169 million times a week
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DQ TV ads are introduced https://www.youtube.com/watch?v=bjdT8A9FTbk
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First DQ in Japan opens
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DQ makes the new blizzard and sells over 100 million that year
https://www.youtube.com/watch?v=cee4JKuKkQI -
DQ is ranked Americas #1 treat chain
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Treatzza Pizza and Chicken strip basket make their debut.
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First DQ Grill and Chill opens in Tennessee
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The blizzard of the month kicks off
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DQ wins awards for their commercial
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Dairy Queen now brings in 2.5 billion dollars of revenue!
