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Snapchat launches "Stories"
Snapchat Stories let users string together all of their snaps from the latest 24 hours into a combined 24-hour album. -
Filters and What Color is The Dress?
Snapchat launches filters. The world is forever blessed with dog ears and rainbow tongue throw up filters. And don't forget, the dress color debate that became a social media phenomenon. -
Live Videos
Live Streaming Videos on social media platforms took over! It became another tool for brands to create exciting and live content with their audiences. -
Augmented Reality
A live view of our word with augmented components. I will leave it at Pokemon Go and Snapchat lenses including brand-sponsored Snapchat lenses. -
Instagram Stories got popping!
Instagram makes it so we can add filters, tags, music and text. And, anyone can discover the stores, meaning that Instagram users can see your stories even if they are not your followers. (More brand exposure) -
Fyre Festival
We learned how social media participated in the hype of this failed and unprepared music festival. But most importantly, we learned the power that influencers have in our world. -
TikTok Takes Over
TikTok launched in 2016 but it took over in Q1 of 2020, with 315 million downloads, which is the best quarter by any app. It's used to create short dance, lip-sync, comedy and talent videos. "Influencers, who? It's all about the TikTok famous now!", said my 14-year-old brother.
