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Sales Analysis
Our sales and finance departments analyze the data regarding color sales and those trends over time, which lets us know where in our spectrum of colors our customers might be interested in something new. -
Samples Created
Once the new shades are decided, artists will bring a color sample to a paint store and ask them to create a match -
Colors Eliminated
At this stage in the revamp, many colors are eliminated, bringing the choices closer to a final decision -
Compare to Old Colors
Art has a book of old colors that need to be avoided when creating new colors that is often referenced during the process -
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Market Research
Concept artists and product people do market research to learn what upcoming trends are and how they fit into the gaps in our color spectrum. -
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Concept Art
Once the analysis and market data have been gathered, this will all be reviewed to see where it all falls together in the our product needs and how it might fit into our
