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William Colgate starts a starch, soap and candle business on Dutch Street in New York City.
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First Colgate advertisement appears in a New York newspaper.
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Colgate establishes a starch factory in Jersey City, New Jersey
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Colgate introduces perfumed soap and perfumes/essences
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Peet brothers establish soap company in Kansas City, Kansas where they make Crystal White soap Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate trademark.
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aromatic toothpaste sold in jars
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Colgate introduces toothpaste in a collapsible tube.
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BJ Johnson Soap Co. introduces Palmolive Soap. Today, the Palmolive equity is sold in over 88 countries in 54 variants
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Colgate wins top honors for its fine soaps and perfumes at the World’s Fair in Paris
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100th anniversary. Product line includes over 800 different products.
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“We couldn't improve the product so we improved the tube.”
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first international subsidiary in Canada.
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listed on the New York Stock Exchange
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Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities
