Colgate

By Tmstock

  • Colgate

    William Colgate starts a starch, soap and candle business on Dutch Street in New York City.

  • Promotion

    First Colgate advertisement appears in a New York newspaper.

  • First Factory

    Colgate establishes a starch factory in Jersey City, New Jersey

  • Perfumed Soap

    Colgate introduces perfumed soap and perfumes/essences

  • Further Expansion

    Peet brothers establish soap company in Kansas City, Kansas where they make Crystal White soap Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate trademark.

  • Toothpaste

    Toothpaste
    aromatic toothpaste sold in jars

  • Toothpaste

    Toothpaste
    Colgate introduces toothpaste in a collapsible tube.

  • More Product

    BJ Johnson Soap Co. introduces Palmolive Soap. Today, the Palmolive equity is sold in over 88 countries in 54 variants

  • Good Product

    Colgate wins top honors for its fine soaps and perfumes at the World’s Fair in Paris

  • Wide Variety of Products

    100th anniversary. Product line includes over 800 different products.

  • More Improvement/Slogan usage

    “We couldn't improve the product so we improved the tube.”

  • Growth

    first international subsidiary in Canada.

  • Stock Exchange

    listed on the New York Stock Exchange

  • Improvment

    Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities