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Coca Cola first advertisement was a coupon that you could find on the cap of one of your bottle.
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The first sale of this syrup was at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886
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Coca Cola started making gallons of syrup. They were only sold in pharmacist, although its product was selling in small stores the syrup became very known to the public eye. This helped Coca Cola to start expanding in the future
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Chandler didn't understand how fast the market would pick up on the items. The lawyers from Chattanooga, Benjamin Thomas and Joseph Whitehead secured the exclusive rights of bottling and selling the beverage for one dollar from Candler.
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The first bottling of Coca-Cola was in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894.
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Coca Cola introduced the first drink in a bottle. It was marketed as Coca Cola but later on they do introduce a product name of coke.He sent 12 of the bottles filled with Coca-Cola to Asa Griggs Candler. Chandler then gave away coupons for people to get the first taste of Coca-Cola.
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This bottle was created and was very popular, which results in why the bottle is still used today in products of Coca Cola.
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Robert Woodwroff expanded over seas. Along with that Coca Cola was introduced to the Olympic games for the US and Amsterdam. This was cokes first Olympics
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By this time Coca Cola became a huge hit in the United States.Along with that New Orleans Coca-Cola Bottling Company announced to the public that they were called the official soft drink of the Jazz. By this time Coca Cola Companies was becoming the talk of the US being honored with many remarkable titles.
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Coca cola was sent over seas during this time and it showed support for men and women over seas fighting in WWII. He gave discount for these men over seas.
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The international appeal of Coke became famous with the slogan of "I'd like to buy the world a coke" with a commercial when a bunch of young kids around the world went on a hill in Italy and sang the song "I'd like to buy the world a coke" This was a huge advertisement for the company.
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Goizueta Developed at new formula to Coca Cola/ Coke, which was the first change in the formula. People Hated this product and it turned out to be a disaster for the company, due to that they lost a lot of market share. It only lasted for 79 days.
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Coca Cola Launched this Advertisement of a Polar Bear the Attract people to meet the lovable Coca Cola Bear for the first time
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Coca Cola launched over 160 low calorie and no calorie drinks. That were in the companies Range
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Dean Kamen created the first Coca Cola Freestyle with 156 drinks to choose from. This is a good example of product depth and expansion for the company. This is now seen in many restaurants around the world.
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Coca Cola sponsored the 2016 Olympic Games in Rio, Brazil. Coca-Cola has been longest continuous sponsor of the Olympic Games. Along with that sponsoring helped a lot with the companies market, through commercials and posters
