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I would utilize the app to keep track of “points” that can be redeemed for coffee or food. This creates loyalty and a desire to come back. This will help the business because when people come here constantly and get good food and coffee they will tell others about us
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I would have a contest, The contest would be whoever can dunk a basketball eats free(10ft hoop) This would draw people into the restaurant and also help them have fun and just overall improve the experience
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Buy a meal get a free coffee, redeemed with app.
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Give out coffee-scented car air fresheners because alot of people like the smell of coffee.
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Give free espresso shots in-store