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The Beginning of this new Refreshment
The first glass of Coca-Cola was sold by Dr. John Pemberton at Jacob's Pharmacy in downtown Atlanta. -
Coca Cola Boom and Bust.
By 1911, the Coca-Cola company's advertising budget shoots up to more than one million dollars! Sadly, they are also accused of having caffeine, which the government thought was adulterated, in their drinks. The government wanted caffeine removed from Coca-Cola. -
Back on Track!
At this point, advertising is helping the Coca-Cola company's expenses by a lot! Sales are already happening outside the US for around 33 percent of revenue. New commercials are also being made for this booming company. -
The "New Coke"
Coca-Cola is as popular as ever! The company decides to tweak its formula a little, but buyers aren't happy with the "New Coke", so they quickly change back to the original in 79 days. -
Present Coca-Cola
The company is so popular that it's earned more than 4 billion dollars for its marketing budget!