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Began the history of Coca -Cola in Atlanta. John S. Pemberton pharmacist wanted to create a syrup against digestion problems also aportase energy, and ended up giving the most famous secret formula in the world. The pharmacy Jacobs was the first to market the drink at a price of 5 cents a glass , selling about nine every day. It was just the beginning of a history of over 120 years .
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Each word in its logo protrudes one end of C.
The first change to the logo was produced in 1887 . -
It produced one of the most curious changes logo . Adopts an aesthetic with spirals auctions, something Gothic
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Frank Robinson was the one who devised the brand and logo designs : Coca -Cola was born. In 1891 The Coca-Cola Company , formed by Asa G. Candler also pharmacist , his brother John S. Candler and Frank Robinson was founded. Two years after the mark recorded in the Registry Office of Industrial Property of USA .
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1897 , Coke out first in the United States .
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First agreement to bottle Coca -Cola throughout the United States
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A contest to opt for a single model of bottle held .
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We noted a stylized logo , almost identical to the current .
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the Coke brand is also registered
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Coca -Cola settled permanently in Spain in the early 50s, when in 1951 and 1952 the first two Spanish bottlers , Cobega and Casbega , are formed and begins its distribution throughout the country
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It is part of the form known as " fishtail " and the characteristic red color of the brand
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In an exceptional act of the US Trademark Office , you enroll as a trademark.
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A group of songwriters called The Limelighters wrote another one of Coca-Cola's monstrously popular campaigns: "Things Go Better With Coca-Cola."
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After a bad game, Joe Greene is seen entering a tunnel. A boy is chasing him, holding a bottle of Coke. He says to the football player, "I just want you to know I think, I think you're the best ever." He then gives Joe Greene his bottle of Coke.
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On April 23, 1985, New Coke was launched, but not without backlash from Classic Coke lovers. A group called the Old Cola Drinkers of America formed, and in July Coke had about 8,000 calls a day expressing their anger over the new formula. In addition, angry letters poured into Coca-Cola headquarters every day.
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Return Coca Cola
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non-returnable container " contour " which recalls the original bottle is thrown.
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Coca Cola launches in glass bottle 237cc with the classic profile that identifies worldwide bottles Coca - Cola.
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" Enjoy ," the new slogan of Coca -Cola
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Coca-Cola Zero, all the pleasure of Coca -Cola launches , zero sugar
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"Open Happiness " . The new slogan invites people to appreciate the simple moments of pleasure in life and Coca -Cola small moments of freshness happen billions of times a day.
Epika , an innovative proposal that combines the natural fruits, herbs and ancient wisdom is launched.
