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CBS if founded
Columbia Broadcasting Founded In the late 1920s Arthur Judson, the impresario of the Philadelphia and New York Philharmonic orchestras, approached the Radio Corporation of the National Broadcasting Company (NBC), then the only radio broadcaster in the United States, with an idea to promote classical music by airing orchestra performances; NBC declined. Undaunted, Judson founded his own broadcasting company, which he named United Independent Broadcasters, Inc. (UIB), in 1927.
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Edward R. Murrow starts work at CBS
Edward R. Murrow began his career at CBS as head of the network's European division. The first international radio news broadcast was initiated later that year with Murrow in Vienna, Austria, William L. Shirer in London, and others reporting from Paris, Berlin, and Rome. http://dca.lib.tufts.edu/features/murrow/exhibit/cbsusa2.html -
First Experimental Color Broadcast
1940 First Experimental Broadcast By the beginning of World War II, CBS employed more than 2,000 people, had annual sales of nearly $36 million, and boasted more than 100 affiliate stations throughout the United States. In 1940 the world's first experimental color television broadcast was made from a CBS transmitter atop the Chrysler Building in New York City and was received in the CBS Building at 485 Madison Avenue. International Directory of Company Histories, Vol. 66. St. James Press, 2004. -
James Aubrey becomes president of CBS
In the late 1950s, Paley hired James Aubrey as president of CBS. Aubrey, who purportedly thought that television programming had become too "highbrow," introduced such shows as The Beverly Hillbillies, Mr. Ed, and The Munsters. These series were extremely popular; in his first two years with CBS, Aubrey doubled the network's profits. -
60 Minutes Debuts on CBS
Most "news documentaries" at the time were an hour long. Known for his short attention span, Don decided to fill his 60-minute show with three separate stories -- each about fifteen minutes long.
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Company begins divesting diverse holdings.
In 1979 CBS finally began to divest itself of some of its diverse holdings, selling at least one business every year for the next few years. The following year CBS regained dominance in the prime-time TV ratings, a position held by ABC since 1976. One week after CBS took the lead, however, President Backe was forced to resign. He was replaced by Thomas H. Wyman, who had been a vice-president at Pillsbury.
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CBS Outbids NBC for NFL Rights
CBS outbid NBC—by a lot—to win the broadcast rights to the 1992 Winter OlympicsAlthough the network continued to attract an older audience, CBS's television ratings were encouragingly high during the late 1990s, eclipsing all rival networks. As the broadcaster prepared for the 21st century, ready to begin an eight-year, $4 billion contract with the NFL the company's new management hoped to engineer a return to the past, back to the years when CBS dominated the industry.
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CBS Loses Rights to NFC Football Games
Fox Outbids CBS for NFC Football GamesCBS lost the rights to NFC football games in 1993. This loss, combined with mounting financial losses and the lack of a move into cable, led to a vote of no confidence from one of CBS's top two institutional investors.
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Westinghouse changes name to CBS Corporation and headquarters to New York City
Westinghouse Electric to rename itself CBSOn December 1, 1997, with much of Jordan's major transformation work completed, Westinghouse changed its name to CBS Corporation and moved its headquarters from Pittsburgh to New York City.
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Reality TV pushes CBS into first place in ratings
Survivor IntroThe ensuing success of CBS was, in part, due to the fact that "reality TV" rocked the television industry. These unscripted shows, featuring ordinary people in sometimes-extraordinary, unrehearsed situations, were a huge hit among viewers, and promised to become a cultural phenomenon with staying power.
www.realityblurred.com
