campaign timeline By eskyb13 Period: Nov 1, 2015 to Jan 28, 2016 Social media build up Period: Jan 4, 2016 to Jan 28, 2016 streamed pre-event commercials on HULU and SPOTIFY Jan 28, 2016 suprise event Clarkson Olivette St. peters Period: Jan 29, 2016 to Feb 13, 2016 second round of commercilas that focus on telling people to download the app, also instagram Feb 3, 2016 password give away/ deals Feb 6, 2016 password giveaway/deals Feb 9, 2016 password giveaway/deals Feb 11, 2016 password giveaway/deals Feb 13, 2016 trigger event Period: Feb 14, 2016 to Jun 30, 2016 normal sponsored advertising Feb 15, 2016 password giveaway/deals Feb 19, 2016 password giveaway/deals Feb 24, 2016 password giveaway/deals Mar 2, 2016 password giveaway/deals Mar 5, 2016 password giveaway/deals Mar 10, 2016 password giveaway/deals Mar 16, 2016 password giveaway/deals