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The Beginning
In 1997 the innovative idea was launched. The creation of Netflix was founded. A service to rent and buy DVDs to be mailed to your house. https://about.netflix.com/en# -
The First Web Page
In 1998 Netflix.com was created. It was the first DVD rental/sales site. Making the impact of being able to order from the comfort of your home. -
The Stocks
Netflix went public and started trading on the NASDAQ. Its initial share was $15. Today on July 29, 2023 that share is worth $425.78. That is a 2,738.53% increase from opening day. https://www.nasdaq.com/articles/if-you-invested-%241000-in-netflixs-ipo-this-is-how-much-money-youd-have-now-2020-12-18 -
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The Survival
In 2004 Blockbuster came out with a similiar service regarding renting DVDs. The following years it was presented that their customer ratios had lowered. In 2006 Netflix had sued Blockbuster over patented rights. The dispute was settled in the middle of 2007. It was ultimately the demise of Blockbuster closing brick and mortar stores around the country. https://en.wikipedia.org/wiki/Netflix
https://www.nytimes.com/2007/06/28/technology/28video.html -
The Advancements
"In January 2007, the company launched a streaming media service, introducing video on demand via the Internet. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD."
Seeing the future of technology and advancing with it. The future of today. Expanding its consumer based program. https://en.wikipedia.org/wiki/Netflix#:~:text=In%20January%202007%2C%20the%20company,to%2070%2C000%20available%20on%20DVD. -
The Merge
In 2008 Netflix first partner was LG Electronics. To be able to have access to the application directly on the television via Wi-Fi. Later that year they also paired with Microsoft landing it on the Xbox 360. Giving Netflix more promotion on different consoles and the availability of access. https://www.nytimes.com/2008/01/03/technology/03netflix.html https://xbox.fandom.com/wiki/Netflix#:~:text=This%20service%20was%20launched%20on,an%20application%20on%20the%20Dashboard. -
The Content Creation
In 2012 it become apparent to Netflix that they could lose licensure to other companies on titles being removed from the website. So they started creating their own content. The first original was not House of Cards. It was Lilyhammer. https://www.whats-on-netflix.com/news/first-netflix-original/ -
The First Emmy
In 2013 Netflix broke history with House of Cards as the only online television show to receive 9 Emmy nominations. The first time an online video distributor won in a major category. This opened the future for other streaming services. -
Worldwide
Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years