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1500
French King François
He was an important sponsor of a navigator Jacques Cartier. Also he devised a disastrous method of testing stones. -
Erasmus Jacobs
He was a 15 year old boy who found a pretty-looking rock on the banks of South Africa´s Orange River, and he pocketed it to give to his little sister, who collected interesting stones. -
Diamond Mining
Diamond mining took permanent hold in South Africa and most of the diamonds were found in India and Brasil; in fact, the discovery of Jacob´s Stone did little to change anyone´s opinion that those two countries were the only places to find diamonds. -
Dealing with the production
- South Africa quickly passed the production and sales of stones, leaving Brazil behind.
- Rhodes made an offer to buy The French Company´s stake in the Kimberley mine that Bornato controlled.
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Bernato
Bernato was given the largest shareholding and a lifetime governorship in Rhode´s New company, De Beers consolidated mining, Ltd. -
De Beers economic disaster
De Beers´s price-control system was manufacturing a demand for a prodcut that is essentially worthless to retail consumers (Maintain Myth-people who fall in love). -
The Buyers
They open Heimer family, which has controlled the company since the 1920s. -
Mine
It was created the most powerful minning tycoon in the world. -
The US Department of Justice vs De Beers
In fact, the US department of justice leveled charges against De Beers of conspiring to set prices in 1994. De Beers has used agents to set on competitions in Canada and in the 1950s hired a man named Sir Percy Sillitoe to run anti smuggling interdiction in Sierra Leone. -
RUF (The Revolutionary United Front)
-RUF began its amputation campaign.
-The CSO (De Beers´s central selling organization) buys diamonds in substantial volumes on the open market.
-Civil Wars are nothing new in Africa. However, in Sierra Leone, the direct involvement of diamonds was a serious threat to the business. -
Market custodian
The global diamond market took the advice of its finantial agreements. -
De Beers diamond trading company-Sierra Leone
-NOTICE TO SIGHTHOLDERS placed in parcels sold by De Beers’s Diamond Trading Company as of March 2000.
-In 2000, it passed reolutions "1306", which baned all countries from imparting any rogh from Sierra Leone.
-De Beers were "completely impractical" in the diamond treatment. -
De Beers-FINAL
De Beers officially disappeared from the radar. -
De Beers (Conclict diamonds)-Mining Environment
-De Beers abhors conflict diamonds. The company abhors what public outcry over conflcit diamonds could do to its empire, a point that was being made to it at teatime in London.
-In early 2001, the company announced a joint business venture with French Luxury retalier LVMH (It affect some goods of the mining environment quality).
