Ben & Jerry

  • 1970s

    1970s
    Ben & Jerry's started with a $12,000 investment by opening a shop in Vermont and soon celebrated their one-year anniversary
  • 1980s

    1980s
    • They start supplying ice-cream to grocery stores
    • Another store opens in Vermont
    • Start an organisation to fund community projects
    • Ben and Jerry are named "U.S. Small Business Person Of The Year" at the White House
  • 1990s

    1990s
    • They start a campaign to support "Farm Aid"
    • Joins a NGO to raise funds for children
    • Opens a new store in UK
    • Introduce "fat-free" ice-creams
  • 2000s

    2000s
    • Ben and Jerry's becomes a part of Unilever
    • Help Greenpeace to protest against oil drilling in Alaska
    • Protested against American govt's approval to eat meat from cloned animals
  • 2010s

    2010s
    • Fight against GMOs and start using all organic products in their icecream