Bath and Body Works

By ssteidl

  • Founded in Ohio by Les Wexner

    Founded in Ohio by Les Wexner
    Bath and Body Works was founded in 1990 in Ohio by Les Wexner. The first Bath & Body Works store opens in Boston.

  • Launched a sesonal catalog and website

    Launched a sesonal catalog and website
    To outrival its biggest competitor, The Body Shop, Bath & Body Works launched a seasonal catalog and website in 2006.

  • Launched its first television commercial advertisement

    Launched its first television commercial advertisement
    Bath and Body Works launched its first television commercial advertisement in November of 2006.

  • Expanded into Canada with six stores

    Expanded into Canada with six stores
    Bath and Body WQorks expands into Canada and opens locations at West Edmonton Mall in Edmonton; Fairview Mall and Yorkdale Shopping Centre in Toronto; Erin Mills Town Centre in Mississauga, Ont.; Stone Road Mall in Guelph, Ont.; and White Oaks Mall in London, Ont.

  • Won International Service Excellence Award

    Won International Service Excellence Award
    Bath & Body Works wins International Service Excellence Award.

  • Introduced new packaging for Signature Collection.

    Introduced new packaging for Signature Collection.
    In January 2009, Bath and Body Works introduced the new packaging for the Signature Collection.