Packer and Theodore imported a new high-spiced color printing press from the United States at a cost of £130,000
From mid-1939 it was even publishing a separate monthly fashion supplement.
the Weekly had spent its formative years immersed in orthodoxy, and though the decade of the 1950s was and is famous for a certain amount of parochialism, there were a number of societal shifts underway that required some innovative thinking at the publi
The focus on attracting younger readers continued, and by 1974 the Weekly was said to be read by 54% of Australian girls aged between 14 and 19 years. Even knitting patterns were aimed at teenagers.
By 1980, the Weekly was selling for 50c a copy, and included a regular television supplement. That year the magazine also included an innovative editorial feature, The Voice of the Australian Women, canvassing the responses of 30,000 women to a questionna
