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Founders Chris Rutt and Charles Underwood gain inspiration from a blackface vaudeville act for the branding of their company.
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The Quaker Oats Company purchases the Aunt Jemima Mills Company
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Actress Aylene Lewis portrays Aunt Jemima at the Aunt Jemima Restaurant in Disneyland. She serves pancakes and poses for photo ops.
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The Quaker Company introduces Aunt Jemima's Buttermilk Pancake and Waffle Mix to the world. Television ads promote this product by showing families making "Aunt Jemima's pancakes".
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The Quaker company introduces Aunt Jemima's Pancake Syrup under the marketing campaign "Aunt Jemima, what took you so long?"
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Aunt Jemima is re-branded with a more contemporary look, complete with pearl earrings and a lace collar. This signified a cultural shift which humanized the icon as a normal person and not as a racist caricature.
