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Aunt Jemima

By shadyp

  • Protection of trademarks act passed

    law protected language used to communicate to consumer
  • Period: to

    Number of Prominent Magazines established

    Ladies Home Journal, Cosmopolitan, McClure's

  • St. Joseph Flour Mill bankrupt, St. Joseph, Missouri

    Pear Milling Company
    Charles G. Underwood, a mill worker
    Chris L. Rutt, editorial writer at St. Joseph Gazette
    tried hand at business

  • 1889 Finalized Ingredients

    Pear Milling Company finalized ingredients
    wheat flour, corn flour, lime phosphate, salt

  • 1889 Minstrel Show

    Blackface Minstrel entertainers, Baker and Farrell, performed 'Ol Aunt Jemima (New Orleans style Cakewalk)
    Aunt Jemima, Zip Coon, Jim Crow

  • Aunt Jemima Pancake mix sold to R.T. Davis

    Promotional Strategy
    1. added powdered milk (just add water)
    2. added rice and corn sugar (texture and flavor)
    3. created Aunt Jemima
  • Period: to

    Need for Household Service increased

    white women went to work in factories
    labor saving devices

  • The Birth of Aunt Jemima at Columbian Exposition in Chicago

    Nancy Green, 59 y.o. servant for a judge, born into slavery, Kentucky
    "The Life of Aunt Jemima" by Purd Wright
  • Period: to

    ad agencies increasingly hired to promote new products

  • 1903 Robert Clark new owner of Aunt Jemima Mills

    rag doll 1906
  • Period: to

    "Peak time for glorification of the mammy"

    real black women and servitude

  • 1910 Black Mammy Memorial Association

    vocational school to train Black women in Mammydom

  • Electricity/household service

  • Period: to

    Aunt Jemima Advertisements

    • loved by children
    • served 60 million breakfast tables

  • 1923 National Mammy Memorial in Nations Capital

    United Daughters of the Confederacy sought to commemorate the icon of the mammy

  • 1923 success of Aunt Jemima Rag Doll Campaign

    had to hire more people to fill requests
    super ad campaign

  • Nancy Green dies tragically - car accident

  • Quaker Oats Company buys Aunt Jemima

  • Period: to

    NEW MAMMY Anna Robinson new Aunt Jemima

    darker, heavier

  • NEW MAMMY: Edith Wilson depicted Aunt Jemima in radio commercials

    eventually replaced Robinson
  • Period: to

    NEW MAMMY - Aylene Lewis played Aunt Jemima at Disneyworld

  • Aunt Jemima modified - lost bandanna, gained handkerchief

    more modifications followed

  • Nancy Green IS Aunt Jemima

    Gannett News reports Aunt Jemima died in 1923