-
247Sports's Brandon Marcello reports that Auburn would be updating its traditional shield logo, making the "A" and "U" the same size. Outrage immediately ensues from fans.
-
Auburn responds to the report, clarifying that the shield redesign is not a logo, but a "visual identity system." Fan outrage grows.
-
The slightly altered AU shield begins to appear on campus, primarily in the new business building.
-
SGA president Mary Margaret Turton says at an SGA senate meeting that the university has decided to go a different direction and would no longer implement the new logo.
-
A day after Turton's comments, AU chief operating officer Ron Burgess says Turton misspoke and the logo will continue as planned.
-
University responds to 247Sports and The Plainsman, saying the logo's new design alone cost $30,000 to a NY firm.
-
The new locker rooms in Auburn Arena are unveiled, and the new shield is on the walls and behind lockers for both the men and women's areas.
-
Auburn says it will slowly implement the new shield alongside the old one. Frustrations among traditionalist fans reach a boiling point.