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In the late 1980s, Apple's fiercest technological rivals were the Amiga and Atari ST platforms.
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On February 19, 1987, Apple registered the "Apple.com" domain name, making it one of the first hundred companies to register a .com address on the nascent Internet.
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Under leadership of John Sculley, Apple issued its first corporate stock dividend on May 11, 1987
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A month later on June 16, Apple stock split for the first time in a 2:1 split.
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Meanwhile, Apple attempted its first portable Macs: the failed Macintosh Portable in 1989
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But by the 1990s, computers based on the IBM PC had become more popular than all three; they finally had a comparable GUI thanks to Windows 3.0, and were out-competing Apple.
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Apple II computers remained an important part of Apple's business until they were discontinued in the early 1990s.
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In 1991, Apple partnered with long-time competitor IBM to form the AIM alliance.
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In 1993, Apple released the Newton
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Apple started the Power Macintosh line in 1994
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During 1995, a decision was made to (officially) start licensing the Mac OS and Macintosh ROMs to 3rd party manufacturers who started producing Macintosh “clones”.
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In 1996, the struggling NeXT company beat out Be Inc.'s BeOS in its bid to sell its operating system to Apple.
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Apple purchased Steve Jobs' company, NeXT on December 10, 1996, and its NeXTstep operating system.
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On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors after turning the company around from a multibillion loss to a $25 million dollar profit
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On November 10, 1997, Apple introduced the Apple Store, an online retail store based upon the WebObjects application server the company had acquired in its purchase of NeXT.
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In 1999, Apple introduced the Power Mac G4
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In 2001, Apple introduced Mac OS X
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In early 2002, Apple unveiled a redesigned iMac, using the G4 processor.
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In mid-2003, Steve Jobs launched the Power Mac G5
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2004, however, was a turning point for Apple. After creating a sizable financial base to work with, the company began experimenting with new parts from new suppliers. As a result Apple was able to produce new designs so quickly over a short amount of time, with the release of the iPod Video, then the iPod Classic, and eventually the iPod touch and iPhone. Each Apple product thus far has been under equally high demand.
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In January 2007, Apple Computer, Inc. shortened its name to simply Apple Inc
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Apple Inc. earned $6 billion in net profit for the quarter.
