-
Born in New York City
- He grew up in Bermuda, then later moved back to the Upper East Side of Manhattan in NYC
- He was one of the first babies to fly over the Atlantic
-
Graduated from School
- St. Marks School in Southborough, Massachusetts
-
Graduated from Brown University
- Recived his bachelor’s degree in Architectural Design
-
Graduated from University of Pennsylvania
- Received his MBA from the Wharton School of Business
- Turning point in his life → his experiences at the prestigious school would set the stage for his later success in Silicon Valley
- Worked for the Management Sciences Institute + involved with the West Philadelphia Redevelopment Authority's planning to rebuild the area around Pennsylvania
-
Joined Pepsi-Cola as a trainee
- He was the first MBA and pepsi didn’t know what to do with him so they put him in Pittsburg, in a bottling plant
- worked in the bottling lines then was transferred to Arizona where he had to drive trucks and put up signs (aka: pepsi signage) -sent to Las Vegas for a month of training, finally ending up in Milwaukee
- He was happy he got a hands on introduction to the industry
- Firm believer of hand on learning
- Up for anything → moved all over the country on job assignments for Pepsi
- He was the first MBA and pepsi didn’t know what to do with him so they put him in Pittsburg, in a bottling plant
-
Vice-President of Pepsi-Cola
- Youngest marketing vice-president
- Creative and a great marketer --> his team helped create the first-ever 2-liter bottle of soda
- Helped coin the "Pepsi Challenge" marketing campaign that launched the 1970s "Cola Wars." (Pepsi Vs. Cola)
- Allowed the company to gain market share from primary rival Coca-Cola
-
Became Pepsi-Cola's Youngest President
- Put into this position at age 37
- Pepsi was the #1 most popular cola drink in the supermarkets
- Always looking to solve problems and figure out better ways to do things "You have to say, 'There must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable?"
-
Became involved with Apple
- Moved from being the president of Pepsico Inc. to being involved with helping Apple
- Steve Jobs said this to recruit him “"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
- Sculley said no at first because he thought it was odd “I came in knowing nothing about computers”
-
Became CEO of Apple
- Steve Jobs thought John shared his vision and would be the right person to market the Mac, which he was developing at the time
- 18 months of consistent persuading and pressure from Steve Jobs
-
CEO Years
- Came to Apple to apply his “pepsi marketing wizardry” (had prior experience and insights)
- At the time Sculley was 44 and Steve Jobs was 28
- Spans the introduction of the Macintosh in early 1984
- Inspired the Superbowl commercial
- Emphasized desktop publishing and other new functions of the Macintosh
-
Convinced Apple to Fire Steve Jobs
- Talked to the Board of Directors to fire him from the Macintosh dept. of the company
-
Named as Silicon Valley’s top-paid executive
- Had an annual salary of 2.2 million dollars
- Sales at Apple increased from 800 million to 8 billion under his management
-
Left position as the CEO of Apple
- He was opposed to licensing Macintosh software
- Talking to Goldman Sachs about splitting Apple into two companies
-
Became a partner in Sculley Brothers, a private investment firm
- Best known for his marketing skills, particularly in his introduction of 'the Pepsi Challenge' at PepsiCo, which allowed the company to gain market share from primary rival Coca Cola
-
Co-Founded Zeta Global
- Main founder is David A. Steinberg
- A data company that focuses on customer relationships while also accelerating business growth
-
Wrote “Moonshot!”
- A book that describes the impact technology has on the business landscape/market
- Moonshot is a metaphor that's well understood in Silicon Valley
- It goes back to John F. Kennedy, saying after Sputnik had occurred, "We are going to put a man on the moon before the end of the decade, and return him safely to earth. Not because it is easy, but because it is hard."
-
Chairman & CMO of RxAdvance Corp.
- Founded in 2013
- It is a pharmacy benefit manager (PBM) that negotiate prices with manufacturers, process claims, and are transparent with clients
-
Dropped by Wharton Business Radio on SiriusXM channel 111
- Talked about technology, design gaps, and his views on being portrayed by actor Jeff Daniels in a Hollywood movie about Steve Jobs
- Since then, Sculley has continued to speak with UPenn students
-
Evidence
- Always looking to solve problems and figure out better ways to do things
- "You have to say, 'There must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable?'
- Currently helps start-up companies make technology related healthcare related products
- Up for anything → he moved all over the country on job assignments for Pepsi. + went wherever the company needed him
-
Supporting Quotes
- “It isn't just about making money. I like making money, but people need to have purpose-driven lives.”
- “Because we only deal with a small number of companies, they have to be ones that have the chance to go to very large companies. That's where I can help the most, because I can open doors.”
-
Pepsi
- “We’ve been investing in tangible social impact since 1962”
- PepsiCo Foundation: collaborate with industry peers, donate to local and international organizations, nonprofits, employees around the globe
- On a mission to build a more sustainable food system
- Equitable world through the power of community
-
Apple
Apple: “In 1990, Apple officially released and implemented its environmental policy”
- “Cutting the majority of emissions through innovations in materials, clean energy, and low-carbon shipping”
- In 1992, Apple officially became a founding member of the U.S. EPA Energy Star program
- Developed to identify and promote energy-efficient computers and monitors
- Investing in nature-based projects -
Therefore Statement
- Therefore, we think he is ethical and socially responsible due to both of the companies he worked at creating a positive impact on the environment and communities around the world; as well as himself being a role-model that strives to help many people that look toward him for advice.
- Therefore, we think he is ethical and socially responsible due to both of the companies he worked at creating a positive impact on the environment and communities around the world; as well as himself being a role-model that strives to help many people that look toward him for advice.