American Girl Doll Timeline By Amisha Shanmuganath May 5, 1986 Only 3 doll were available May 5, 1986 Only available through a catalog May 5, 1986 Price was $68 1990 Every kid wanted/had one 1990 Price was $82 plus shipping 1998 Mattel bought the brand from the Pleasant Company 1999 Americangirl.com launches 2001 American Girl Place in NY opens 2004 First American Girl movie released 2005 Second American Girl movie released 2006 Third American Girl movie released 2006 Opened American Girl Place in Los Angeles 2008 Opened more American Girl Places in Boston and Minneapolis