The Transformation of Amazon

  • The Birth of Amazon

    The Birth of Amazon
    Amazon opens for business as an online bookstore while operating out of a garage. Jeff Bezos creates the company with just $10,000.
  • Amazon Becomes a Publicly Traded Company

    Amazon Becomes a Publicly Traded Company
    Amazon goes public and is valued at 300 million dollars even though Bezos warns investors that the company will be operating with substantial financial losses for the foreseeable future. Bezos explains that the company will focus on building the company around superb technology
  • Amazon Starts Moving Beyond Books

    Amazon Starts Moving Beyond Books
    Amazon launches 3rd Party Seller Marketplace which allows customers to resell products to each other.
  • Amazon Web Services Launches

    Amazon Web Services Launches
    Amazon enters the Cloud computing market with the creation of Amazon Web Services. AMS currently generates over 12 Billion dollars in revenue annually.
  • Amazon Adds Prime Service

    Amazon Adds Prime Service
    Bezos announces a loyalty program for customers that includes free 2-day shipping on all orders for the cost of $79 per year. Membership has grown to over 100 million members making it one of Amazon's greatest assets.
  • The Kindle

    The Kindle
    Amazon releases a new e-Reader called the Kindle which allows users to wirelessly download books, magazines, and other content.
  • Amazon Buys Whole Foods

    Amazon Buys Whole Foods
    After struggling to successfully enter the food delivery market, Amazon acquires Whole Foods for 13.7 billion dollars.
  • One Trillion Dollars!

    One Trillion Dollars!
    As profits continue to rise, investors pour money into Amazon making the company worth over 1 Trillion dollars.
  • Pandemic Places More Demand On Amazon

    Pandemic Places More Demand On Amazon
    Sales and profits soar as people turn to Amazon to deliver goods during a worldwide pandemic.