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Amazon officially launches on July 16, 1995. Amazon.com sells first book: Fluid Concepts and
Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas
Hofstadter -
Amazon officially launches on July 16, 1995. Amazon.com sells first book: Fluid Concepts and
Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas
Hofstadter -
Amazon.com launches Associate Program, which allows users to link to the Amazon site and
earn a commission on the sales generated. -
Amazon announces IPO. Amazon starts trading on the NASDAQ stock exchange under the
symbol AMZN at a price of $18 per share. -
Amazon introduces 1-Click Shopping -
- Opens second distribution facility in New Castle, Delaware.
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- Amazon launches Advantage Program, focusing on sales of independent authors and publishers.
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First international sites are launched: Amazon.co.uk (UK) and Amazon.de (Germany).
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- First international sites are launched: Amazon.co.uk (UK) and Amazon.de (Germany).
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Opens DVD/Video Store.
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Amazon.com Auctions is launched.
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Amazon begins offering toys and electronics -
Amazon.com launches zShops.
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- Launches Camera & Photo Store
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Expands into home improvement category. -
- Expands into patio furniture and kitchenware categories. Jeff Bezos is named Time Magazine "Person of the Year."
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- Enters Japan. Introduces Super Saver Shipping offer (orders >$100).
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Opens Kitchen Store. -
Amazon announces Toys "R" Us Alliance -
Amazon Enters France
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Amazon Marketplace is launched. Introduces first Super Saver Shipping offer (orders over $100)
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Announces Borders Group Alliance, fulfilling orders placed at Borders.com
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Introduces In-Store Pick Up (for Toys "R" Us, Borders, and other alliance members) -
Travel Store is opened. Announces Target Stores Alliance.
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- Amazon.ca (Canada) is launched. Free shipping threshold lowered to $49.
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- Amazon begins releasing product data to third-party affiliates.
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Super Saver Shipping offer threshold lowered to $25.
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Opens Apparel & Accessories Store.
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Opens Sports & Outdoor Store. -
Opens Health & Personal Care Store
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Opens Jewelry Store. -
Acquires Joyo.com Limited as first entry into China.
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- Introduces Amazon Prime (unlimited express shipping for $79/year).
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Introduces Amazon Wedding. -
Opens Grocery Store online, offering dry goods from over 1,200 brands.
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- Launches Fulfillment by Amazon for SMEs.
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Launches Endless.com, a shoe and handbag website that offers over 15,000 styles and free overnight shipping on all products.
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Launches Local Express Delivery.
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- Expands Amazon Web Services into Asia.
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- Enters Italy
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Acquires Diapers.com (Quidsi) for $545 million
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Announces Prime Instant Video
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- Introduces Amazon Cloud Drive, Amazon Cloud Player for Web, and Amazon Cloud Player for Android.
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Launches Amazon Appstore for Android.
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Announces Amazon Deals App.
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Launches MyHabit, selling deeply discounted premium designer fashions. -
- Enters Spain
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Introduces Amazon Silk, a web browser developed for Kindle Fire.
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- Amazon rolls out its first Amazon Lockers, pick-up and drop-off points initially located in convenience stores
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Acquires warehouse robot specialist Kiva for $775 million.
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Enters Brazil.
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- Launches Amazon.in (India).
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Begins delivering packages on Sundays.
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Prime membership fee raised from $79 to $99 per year
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Launches Prime Music streaming service.
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Launches Kindle Unlimited, an e-book subscription, for $9.99 per month.
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Acquires Twitch, a video-game streaming service
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Launches first television series, Transparent
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Releases Amazon Fire TV Stick, a streaming media stick
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- Amazon opens its first in-mall pop-up store in Westfield San Francisco Center, featuring upscale Amazon digital devices.
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- Introduces Prime Photos, offering unlimited in-app photo storage
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- Unveils the Amazon Echo for Prime members, a voice-command device that answered questions, played music, and acted as a personal assistant named Alexa; costs $99. Releases Amazon Dash Button, a one-click ordering button that users could put around their home to order household staples.
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Launches Prime Now: one-hour delivery of certain daily essentials
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Launches Amazon Business, an online marketplace tailored for business customers
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First Amazon Prime Day for company's 20th anniversary, offering deals across many of the site's
categories -
Amazon opens its first physical bookstore in Seattle; called Amazon Books, the store would also sell Amazon digital devices like the Kindle, Echo, and Fire TV.
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Amazon Studios releases its first original move, Chi-Raq, in theaters.
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Launches Prime Wardrobe.
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Unveils first Prime Air aircraft.
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Alexa launches in the UK and Germany
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Prime launches in China.
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- Prime Air makes its first delivery to a customer by drone in Cambridgeshire, England.
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- Introduces Amazon Prime Rewards Visa Signature Card.
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Amazon Studios film Manchester By the Sea becomes the first movie from a streaming
service to receive an Academy Award nomination for Best Picture. -
Announces the construction of an air cargo hub in Kentucky.
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- Alexa has over 10,000 skills.
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Launches AmazonFresh Pickup, a drive-in grocery store for Prime members
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Introduces Kindle Oasis 2, the first waterproof Kindle device.
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Acquires rights to a spinoff of Lord of the Rings for $250 million.
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- Announces new private label - Buttoned Down - focusing on men's dress shirts starting at $39; available to Prime members only.
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Launches Amazon Go to the public in Seattle.
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- Introduces free two-hour delivery from Whole Foods though Prime Now. Launches Shipping with Amazon to compete directly with UPS and FedEx.
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- Introduces free two-hour delivery from Whole Foods Market through Prime Now
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Prime membership fee raised from $99 to $119 per year. Amazon announces that it has over 100
million Prime members. -
Launches Amazon.com.tr (Turkey).
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Amazon Studios show The Marvelous Mrs. Maisel wins 8 Emmy Awards, including Best Comedy
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Launches a suite of upgraded Alexa-enabled devices, including the first Echo Auto, which hooked up to a user's smartphone.
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Completes acquisition of online pharmacy PillPack for $753 million.
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Acquired eero, maker of home mesh WiFi systems.
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Launched MLB.tv on Prime Video Channels for $25/mo.
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Shuts down all 87 of its pop-up locations
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Launched Belei, Amazon’s first dedicated skincare line.
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Launches Presented by Amazon kiosks in four malls across the US; the kiosks offered "a themed selection of top brands, frequently updated and presented to you by Amazon."
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Begins to roll-out Prime Free One-Day Shipping.
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FedEx ends ground deliveries for Amazon
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Amazon Studios show Fleabag wins Best Comedy at the Emmys.
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Tests Amazon Care, a healthcare app that promised easier access to health professionals, with its employees in Seattle.
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Operates 342 fulfillment centers in 20 countries.
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Amazon Music reached 55 million subscribers, just 5 million behind Apple Music.
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Bezos announced that Amazon would invest $1 billion to help digitize SMEs in India.
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Opened first cashier-less supermarker, called Amazon Go Grocery
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Announced $2 billion Climate Pledge Fund to help companies meet The Climate Pledge
(80% of company infrastructure powered by renewables by 2024; 100% by 2030).Acquired driverless
car startup Zoox for $1.2 billion. -
Amazon acquired a 16% stake in Deliveroo, a popular food delivery business.
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Launched Luna, a cloud gaming service
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Overhauled design of the full family of Echo devices, featuring a new spherical design and improved audio quality.
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– Launched Luxury Stores to beta testers to focus on established and new luxury brands
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Launched Amazon Pharmacy, offering Prime members discounted generic and name
brand prescriptions. -
