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Amazon launches in July, having been established a year earlier, as an online book retailer.
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Amazon floats on the Nasdaq in New York, with a market capitalization of $438m. Acquires bookpages.co.uk and launches Amazon UK.
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Expands into CDs and DVDs.
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Expands into toys and electronics.
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Marketplace, Amazon's third party seller business, launches. New logo, with arrow running from the A to the Z in Amazon launches, reflecting desire to sell everything from A-Z.
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Signs partnership deal to takeover running of Borders.com; Borders collapses ten year later. Amazon makes first quarterly profit at end of the year.
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Launches Amazon Web Services, its cloud computing platform
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Expands into selling jewelry for first time.
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Sells shoes for the first time.
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Amazon Prime, its premium membership package launches in the US, followed in the UK two years later.
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Amazon Fresh, its online fresh food delivery business, launches in Seattle.
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Kindle book e-reader launches.
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Amazon Games launches.
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Amazon Studios launches to create original television content.
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Kindle Fire, the company's tablet, is unveiled.
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Acquires Kiva, a robotics company, for $775m.
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Amazon Art launches. Drone delivery plans unveiled for first time under 'Prime Air' name.
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Echo, Amazon's voice-activated information and home gadget device, launches in the US
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Celebrates 20th birthday with market capitalisation standing in excess of $245bn.
