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Amazon launches in July, having been established a year earlier, as an online book retailer.
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Expands into CDs and DVDs.
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Expands into toys and electronics.
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Marketplace, Amazon's third party seller business, launches. New logo, with arrow running from the A to the Z in Amazon launches, reflecting desire to sell everything from A-Z.
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Expands into selling jewelry for first time.
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Sells shoes for the first time.
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Amazon Fresh, its online fresh food delivery business, launches in Seattle.
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Amazon Games launches.
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Amazon Art launches. Drone delivery plans unveiled for first time under 'Prime Air' name.
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Celebrates 20th birthday with market capitalization standing in excess of $245bn.
