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The idea of selling insurance iby direct-mail given to a Sears executive by an insurance agent using a Sears tire brand is approved
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New York passes the first liability law
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The Allstate Building is completed
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Sears sells off it's last shares in Allstate
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Northwestern University study recognizes "We're in Good Hands" as a recognized symbol.
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Allstate pays out thousands of claims. More importantly for 2006, the Allstate sponsored Sugar Bowl was moved from the Superdome to the Georgia Dome temporarily
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Allstate Insurance gets a new CEO
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MLS (Major League Soccer) enters into an partnership with Allstate
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A severe windstorm occurs in Spokane County, Washington. Allstate pays out hundreds in claims.