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Print Advertising is Born
The first newspaper advertisment is published in the Boston News-Letter -
First Magazine Advertisement
The first magazine advertisement is printed in Benjamin Franklin's Pennsylvania Gazette. Benjamin Franklin impacts advertising by including simple illustrations in his advertisements. -
Advertising Grows
National advertising of branded products surfaced due to the change of industry. -
The Salesman Emerges
Salesmen begin to provide personal selling rather than generalized messages that mass marketing provides. The salesman is able to tailor the message to fit the prospective buyer. -
Barnum the Con Man
P.T. Barnum used decption in order to build up his fortune. He used elevated language and intensive advertising in order to beguile his customers. -
The First Agency
Volney Palmer establishes the first advertising agency. -
Agents Unite
The first convention of advertising agents is held in New York -
Proctor & Gamble Co.
Proctor & Gamble Co. begin advertisng Ivory soap with an unbelievable budget of $11,000. -
The Advertising of Advertising
N.Y. Ayer advocates advertsing with his slogan "Keeping everlastingly at it brings success." -
Slogans
Slogans became a staple of advertising. The catchy phrases allowed the advertisements to be more "sticky" in the minds of te audience. -
Advertising is on Top
Frank Munsey drops the price of his magazine, designating the first attempt at maintaining a magazine through advertisment sales rather than newsstand sales. -
An Association is Formed
The Association of American Advertisers, a forerunnner of the Association of National Advertisers, is assembled. -
The Associated Advertising Clubs of America
A group in which agencies, advertisers, and media representatives come together is formed -
The Consumer Movement
The Consumer Movement begins when the consumers vocalize their discontent with the nature of advertising and actively fight to stop false advertising. -
Get Your Corn Flakes
W.K. Kellogg begins to advertise Corn Flakes in six medwestern newspapers -
Scandalous
Woodbury Soap puts forth its "A skin you love to touch" campaign, signifying the first time sex appeal is used in advertising -
The National Outdoor Advertising Bureau
The National Outdoor Advertising Bureau is formed to regulate outdoor advertising nationally. -
The American Association of Advertising Agencies
The American Association of Advertising Agencies is initially formed with 111 agencies -
Advertising Travels on the Air Waves
The first radio commercial is sold to the Queensboro Corp. and sales skyrocket from use of this new method of reaching the market. -
Gallup's Polls
George Gallup introduces a widely syndicated opinion poll in order to gain insight on the needs of the consumer market. -
Advertising Drop
Advertising spending drops from $3.1 billion to $1.5 billion following the crash of the stock market. -
Radio is Winning the Race
Radio trancends magazines in advertising revenue -
Advertising Hits the Small Screens
NBC begins telecasting and features a Bulova watch -
Join the War Effort
The War Advertising Council is set up to create advertising campaigns for the war effort. It is renamed the Advertising Coiuncil after the war. -
Big Money
J. Walter Thompson's agency is the first to receive over $100 million in revenue -
A Legend is Born
The iconic Marlboro Man campaign is launched -
The Advertising Research Foundation
The Advertising Research Foundation is established -
CBS is Advertising King
CBS beomes the largest advertising network in the world -
"The Hidden Persuaders"
Vance Packard's attack on advertising is published and remains on the bestseller list for 18 weeks. -
No More Subliminal Messaging
The National Association of Broadcasters bans subliminal advertisements. -
"Creative Revolution"
Audience segmentation emerged for a better concentration of advertising towards the target market and allowed money to be spent efficiently. -
"Confessions of an Advertising Man"
David Ogilvy publishes "Confessions of an Advertising Man." -
NBC Opens Up
NBC removes its ban on comparative advertising. -
Sesame Street
Joan Ganz Cooney, with the assistance of Gerald Lesser and Lloyd Morrisett, set out to use the "stickiness factor" to provide children with the tools they needed to establish a foundation for learning. -
No More Cigarettes
Congress bans cigarette broadcast advertisements after it was noted that smoking is problamatic towards one's health -
Advertising is Protected
The Supreme Court grants advertisements protection under the First Amendment. -
Congress Takes Away the FTC's Power
Congress revokes the Federal Trade Commission's power to halt "unfair" advertising -
MTV Shakes It Up
MTV's delirious videos change the nature of commercials -
Largest Advertising Company is Formed
Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create the largest advertising company in the world, Omnicom Group. -
Formation of The Alliance
WPP combines the efforts of JWT and O&M to form the largest US media buyer. -
Internet Advertising Skyrockets
Internet Advertising surpasses the $2 billion mark and continues to escalate. The Internet provides advertisers with additional opportunities to reach their market.
