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The first newspaper advertisment is published in the Boston News-Letter
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The first magazine advertisement is printed in Benjamin Franklin's Pennsylvania Gazette. Benjamin Franklin impacts advertising by including simple illustrations in his advertisements.
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National advertising of branded products surfaced due to the change of industry.
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Salesmen begin to provide personal selling rather than generalized messages that mass marketing provides. The salesman is able to tailor the message to fit the prospective buyer.
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P.T. Barnum used decption in order to build up his fortune. He used elevated language and intensive advertising in order to beguile his customers.
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Volney Palmer establishes the first advertising agency.
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The first convention of advertising agents is held in New York
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Proctor & Gamble Co. begin advertisng Ivory soap with an unbelievable budget of $11,000.
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N.Y. Ayer advocates advertsing with his slogan "Keeping everlastingly at it brings success."
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Slogans became a staple of advertising. The catchy phrases allowed the advertisements to be more "sticky" in the minds of te audience.
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Frank Munsey drops the price of his magazine, designating the first attempt at maintaining a magazine through advertisment sales rather than newsstand sales.
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The Association of American Advertisers, a forerunnner of the Association of National Advertisers, is assembled.
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A group in which agencies, advertisers, and media representatives come together is formed
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The Consumer Movement begins when the consumers vocalize their discontent with the nature of advertising and actively fight to stop false advertising.
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W.K. Kellogg begins to advertise Corn Flakes in six medwestern newspapers
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Woodbury Soap puts forth its "A skin you love to touch" campaign, signifying the first time sex appeal is used in advertising
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The National Outdoor Advertising Bureau is formed to regulate outdoor advertising nationally.
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The American Association of Advertising Agencies is initially formed with 111 agencies
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The first radio commercial is sold to the Queensboro Corp. and sales skyrocket from use of this new method of reaching the market.
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George Gallup introduces a widely syndicated opinion poll in order to gain insight on the needs of the consumer market.
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Advertising spending drops from $3.1 billion to $1.5 billion following the crash of the stock market.
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Radio trancends magazines in advertising revenue
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NBC begins telecasting and features a Bulova watch
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The War Advertising Council is set up to create advertising campaigns for the war effort. It is renamed the Advertising Coiuncil after the war.
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J. Walter Thompson's agency is the first to receive over $100 million in revenue
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The iconic Marlboro Man campaign is launched
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The Advertising Research Foundation is established
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CBS beomes the largest advertising network in the world
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Vance Packard's attack on advertising is published and remains on the bestseller list for 18 weeks.
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The National Association of Broadcasters bans subliminal advertisements.
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Audience segmentation emerged for a better concentration of advertising towards the target market and allowed money to be spent efficiently.
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David Ogilvy publishes "Confessions of an Advertising Man."
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NBC removes its ban on comparative advertising.
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Joan Ganz Cooney, with the assistance of Gerald Lesser and Lloyd Morrisett, set out to use the "stickiness factor" to provide children with the tools they needed to establish a foundation for learning.
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Congress bans cigarette broadcast advertisements after it was noted that smoking is problamatic towards one's health
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The Supreme Court grants advertisements protection under the First Amendment.
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Congress revokes the Federal Trade Commission's power to halt "unfair" advertising
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MTV's delirious videos change the nature of commercials
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Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create the largest advertising company in the world, Omnicom Group.
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WPP combines the efforts of JWT and O&M to form the largest US media buyer.
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Internet Advertising surpasses the $2 billion mark and continues to escalate. The Internet provides advertisers with additional opportunities to reach their market.
