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HE had a printing press and that's how he started to print newspapers which had useful information in them.
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Ben Franklin started magazine advertising in with his general magazine
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the first electric sign was lit in New York Time Square on the old Cumberland Hotel wall. the electric sign is an attractive is pretty much an attractive billbord.
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coke a cola had an ad in the newspaper. John pemberton sold the first glass of coke in Atlanta Georga.
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Gillette made a national ad for the safety razors. it was presented in a billboard on a highway.