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First sports shoe produced
The first Adi Dassler sports shoes produced after the war are made using canvas and rubber from American fuel tanks. -
adidas first logo
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Period: to
Adidas starting selling products.
Adidas started in a mother's basement in Germany by her two sons Adolf and Rudolf Dassler. -
Adidas second logo
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Adidas expanding to other sports from soccer
From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better -
The founder of Adidas passes.
Adi Dassler dies at the age of 78. His son Horst carries on the adidas heritage. -
A computer for your feet
It sounds quite common today, but back in the ‘80s, a computer did not belong, much less fit, in your shoe. Didn’t stop adidas from putting it in there. An innovation ahead of its time, the Micropacer featured a system – known today as miCoach – providing performance statistics to athletes. -
Selling to dancers
Adidas starting making shoes for the music arts. -
Becomes a company
adidas becomes a corporation (“Aktiengesellschaft”), but retains its family ownership. -
Adidas third logo
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New clothing line
In the 2000s Adidas wanted to make a new clothing line, a line focused or sports-inspired streetwear. -
adidas fourth logo
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New partner ship
New partnerships are signed at the beginning of 2005: adidas announces its new role as the Official Sportswear Partner for the Beijing 2008 Olympic Games. -
Adidas latest logo
