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Adi Dassler registered the "Adi Dessler adidas Sportschuhfabrik" in August 18, 1949.On that same day, he also registered a shoe with the famous 3 stripe signature that we associate with Adidas today.
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At the 1954 World Cup, Adidas revolutionized soccer shoes forever by adding a simple addition to their shoes : Metal studs at the bottom of their shoes. People saw Germany win with this simple addition and helped boost their sales
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