Skaters continue to skate, but in a more underground way. Small privately owned skateboard companies pop up, owned by skaters. These small companies encourage creativity in designs. Skateboarding evolves into an even more personal style of expression.
Alan Gelfand invents the Ollie.
Frank Nasworthy invents urethane skateboard wheels. Until this point, skaters used clay, or even metal wheels. These wheels spark new interest in skateboarding.
Skateboarding continues, but with a lot fewer people skating. Skateboard companies die out one at a time, and skaters are forced to create much of their own equipment.
The Ocean Festival is held in Del Mar, California. It's a traditional freestyle and slalom contest, but the Zephyr team arrived and blew the contest away with a new agressive, innovative style of skateboarding. This event catapults skateboarding into the public eye. The most famous of these Zephyr team riders were Tony Alva, Jay Adams and Stacy Peralta
Skateboarding takes a sudden dive in popularity. Many people assume that skateboarding was just a fad.
Skateboarding reaches a peak in popularity. Skateboard brands have grown up, and start holding skateboarding competitions.
The popularity of skateboarding grows rapidly as many non-surfers begin to skate. Skateboarding grows from street and pool riding to downhill slalom and freestyle
Skateboarding takes a second dive in popularity. Insurance rates for skate parks rise dramatically, and many skate parks have to close.