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The small firm of only a dozen employees continues to turn out the popular toy - but in 1942 a tragedy strikes - the entire LEGO factory burns to the ground.
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In 1953, the name Automatic Binding Bricks was dropped in favor of the brand-promoting LEGO Bricks.
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In 1958 Ole Kirk Christiansen dies and Godtfred Kirk Christiansen becomes head of the company.
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In 1967 LEGO released the DUPLO brand - a larger version of the familiar block but for children under five years old.
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In 1969 it is released internationally and takes off like a rocket as parents everywhere take advantage of the opportunity to let their children play with the safe and creative toys.