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Pre Cereal era
Before cereal became very popular, people often ate meat or leftovers from dinner for breakfast. Breakfast was more of a family event and it was often eaten together in many cultures -
Granula
The exact date is not known, however this is the year that Granula came out, it was a Grape-Nuts type cereal that was popularized by the 1860s health movement. It was the first real cereal and was derived from grains. One had to soak it overnight for it to be edible. -
Grape Nuts
Post produced this cereal which is still around today. It is made from tiny very hard nuggets of wheat and barley. It is the oldest commercially produced cereal still around today -
Postum
Postum was the first product made by CW Post, the proprieter of a cereal company that is still popular today. Post was a student of John Kellogg who beleived that caffine was unhealthy so postum was developed from wheat germ and molassas as a healthful coffe substitute. -
Shredded Wheat
Henry Drushell Perky and William Henry Ford, after much tinkering invent a machine that sucessfully shreds whole wheat to produce the cereal shredded wheat. -
Flake Cereal
W.K. Kellogg and his brother accidently invent cornflakes, creating the first toasted flake cereal. -
Battle Creek Toasted Cereal Company
W.K. Kellogg starts the Battle Creek Toasted Cereal Company producing early cornflakes, this company will eventually turn into Kelloggs cereal -
Wheaties
General Mills comes out with their first product, wheaties, using a shredding machine to get a new kind of cereal (wheaties). -
Puffing Gun
General mills comes out with the 'puffing gun' as a new way to create cereal, this puffing gun, which is used in many cereals today made its debut this year with General Mills' Kix cereal -
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Advertising to children
Although there was some advertising to children before, the fifties was when the big childrens advertising started and it is still going on today -
Tony the Tiger
Sam Goldsmith, paid by Kelloggs, thought up 5 charecters for the public to choose from, tony the tiger won and is still around today.
