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Chickens, Hugh & Tesco Too
By January 2008, Hugh Fearnley-Wittingstall had launched the Chicken Out! free-range revolution. Hugh had taken on his local town, the poultry industry and the nation's retailers in a bid to change Britain's relationship with its favourite meat. Soon, supermarkets nationwide were selling out of free-range chicken. As the poultry industry and retailers rushed to cope with the demand for higher welfare birds, Tesco seemed strangely reluctant to talk to Hugh. In a bid to change Britain's biggest -
Clear and honest labelling will ensure shoppers know the conditions in which their chicken was produced and make it easier to choose higher welfare alternatives. By law, egg boxes must be labelled with the farming method; a legislative change that is likely to have made a significant contribution to the decreased sales of battery eggs. If egg boxes must state production method, why can't chicken meat be labelled honestly too?