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The Ipad was created to be more convenient than carrying a laptop but able to do virtually the same amount of work as a laptop.
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This was created to improve the experience while using their products.
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The apple watch was used to help free some time that people spent on their phones by being able to utilize their watch for calls, texts, etc...
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Similar to Microsoft windows 8, Intel core i9 was created to enhance their products and make gaming on devices easier.
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The M1 was created to be a chip made solely for the use of Mac computers.