M1P Marketing/PR timeline

By troymc4

  • Create List of Non Profits to reach out to.

    List will be organized by region. We should concentrate our efforts locally to gain momentum and create buzz.

  • Develop Process Flow Chart to incorporate specific tactics

    This should be pretty strait forward but should include who we spoke with-what our next steps should be-additional contacts-meeting time for demo-ect.

  • Work with Ben to develop technical messaging

    What kind of account information will the non profits need to share with us if any at all. How safe is this process? Are there any matrix/data out there that we can communicate to the non profits to develop trust quickly

  • Find 2 non profits for alpha test

  • Build a no budget tutorial that explains what M1P brings in less then two minutes

    http://blogs.openforum.com/2009/03/19/the-art-of-the-tutorial/ Use a kid as the commentator/Chelsea as the artist

  • Develop Balanced Score Card for Marketing Success

    What are our goals- how will these be measured-what in matrix is success?

  • Reach Out to non profits

    alpha version demo

  • Work with David to Develop Curiosity Marketing Strategy

    Social Influence Marketing Plan
    Link with wefollow.com
    How can we best have conversations with those that are interested in what we are doing
    Authentisity

  • Develop Engagement Metrics

    what are some ideas/actions that we can measure to quantify impact?

  • Reach out to Non Profits to recruit as M1P usere

    Take the top ten Pacific Northwest Non profits and work as your pipeline. Follow the end goal of the balanced score card.

  • Wave 2-Reach out to non profits

    Take second wave of ten non profits and work pipe line

  • Wave 3- Reach out to non profits

    Work next ten on the list