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Advertisements start to appear in British newspapers for books, newspapers and medicines.
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La Presse, a French magazine, prints the first paid for advertisements and other magazines and newspapers soon follow.
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Thomas Barratt, who married into the Pears family and is often known as the father of modern advertising, transformed Sir John Everett Millais' painting into an advertisement for Pears Soap with the addition of text and a bar of pears soap. This is one of the best remembered publicity stunts in history.
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In the 1890's: Photographs start to appear on advertisements such as trade cards, catalogues and periodicals but are not widely used.
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Coca-Cola releases visual advertisements – initially Coca-Cola used smartly dressed and well known young ladies and actresses to advertise their brand name.
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The Federal Trade Commission brings in advertisement regulations.
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The First World War, the government uses advertising to recruit. The controversial adverts were used to convince men to join the army. They are some of the first examples of Propaganda.
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In the 1920's: The use of photographs in advertisements is growing but still fewer than 15% of advertisements use photography.
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John Logie Baird invents the first real television picture – it is released to the British public one year later.
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Almost 80% of mass-circulated magazine advertisements use photography.
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The Second World war, advertisers take advantage of the circumstances to market their products.
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The world’s first colour television goes on sale.
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Coca-Cola releases their first television advertisement using stop motion and music.
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Congress bans cigarette advertisements from TV and radio stations.
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The internet becomes public.
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Prodigy, a company owned by IBM and Sears uses online advertising web banners for the first time to promote Sears products. Other online companies quickly follow.
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In the UK, online advertising outweighs press media for the first time in history.
