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NCF Publications Ltd is incorporated under the Companies Act 1985 as a private limited company, wholly owned by the National Coaching Foundation (NCF). Its purpose is to promote and distribute educational materials for coaches. Sebastian Coe is appointed as Chairman.
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NCF Publications Ltd changes its name to Coachwise Ltd. The initial business plan for Coachwise envisages sales of NCF materials via high street retailers, wholesalers, exhibitions and mail order.
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Later in 1989, it becomes evident that NCF materials are not appropriate for the retail and wholesale markets and the only viable option is mail order. As a result, the team develop a the customer database and link with other sports-book publishers to distribute their products via mail order catalogues.
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Trevor Brooking takes over as Chairman of both NCF and Coachwise.
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Coachwise gains considerable knowledge in a number of support solutions for the NCF. These solutions are subsequently offered to governing bodies across the UK.
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The Charities Act 1993 gives the Charity Commissioners greater powers to monitor and investigate the affairs of charities. One of the issues this act addresses is the relationship a charity has with its trading subsidiaries. Consequently, the NCF and Coachwise have to ensure an appropriate arms-length relationship is maintained between the companies. The NCF moves to Cardigan Road, Headingley and Coachwise physically separates from the NCF by acquiring its own premises at Bankfield Mills, Armley
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In July, staff who had been seconded from NCF since the establishment of Coachwise are transferred to Coachwise and become its first employees.
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In December, NCF purchases 129,998 shares in Coachwise, increasing its financial investment from £2 to £130,000.
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Trevor Brooking resigns as Chairman and Geoff Cooke is appointed as acting Chairman of Coachwise.
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Coachwise moves to larger (12,000 sq ft) and more suitable premises at Chelsea Close, Armley.
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Coachwise has 13 employees. In July, Derek Taylor is appointed as Chairman of Coachwise.
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Coachwise has 31 employees. Coachwise launches the online shop for sports education and coaching, <a href='http://www.1st4sport.com' target="_blank">1st4sport.com</a> to complement its mail order catalogues.
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Coachwise establishes <a href='http://www.1st4sportqualifications.com/' target="_blank">1st4sport Qualifications</a>, an accredited awarding body for sport, recreation and allied occupations qualifications.