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Chattanooga Bakery was founded in 1902 as a subsidary of the Mountain City Milling Company.
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The MOONPIE brand was born in 1917, and the trademark was registered on January 1, 1919.
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It all began when a bakery salesman named Earl Smith, Sr. that catered to coal miners visited a company store. The miners said they wanrted something and filling because they often didn't get for lunch. When Mitchell asked about how big; a miner held out his hands and framed the moon and said about that big. Moon Facts
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The MoonPie found its way into southern folklore as the working man's lunch. A MoonPie and a RC Cola each for a nickel.
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Chattanooga Bakery sent hundreds of thousands of MoonPies to Support our Troops during World War II. A tradition that continues to this day.
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Nascar fans were notorious for packing MoonPies in their sack lunches on race day.
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With the invention of vending machines the double decker MoonPie was invented. No fear of this big treat slipping through the cracks.
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When Mobile Mardi Gras was looking for a soft edible "throw" for Mardi Gras parades, the MoonPie got the vote. Millions of MoonPies are thrown from floats every year.
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When mothers complained that the MoonPie was spoiling their kids supper, the Mini MoonPie was born.
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The 600 pound mechanical MoonPie made its New Year's Eve celebration debut lighting up Mobile skies.
