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Urban Fashion History

  • Sportswear

    Sportswear
    Sportswear was becoming very popular in the early 70's with brands such as Adidas, Kangol, Pro-Keds, and Le Coq
  • Heavy Gold Jewelry

    Heavy Gold Jewelry
    Heavy gold chains were worn by male performers such as Big Daddy Kane and Kurtis Blow and large gold earrings were idolized by females performers such as Roxanne Shante and Salt-N-Pepa.
  • Bright Colored Clothing

    Bright Colored Clothing
    Hip hop icons wore brightly colored name brands such as Puma of tracksuits, sheep skin, and leather bomber jackets
  • Jheri Curl

    Jheri Curl
    In the early 1980's the hair trend was the jheri curl. This hair style was popularized by Will Smith during the Fresh Prince of Belair, and the infamous group called Kid N' Play.
  • Bucket Hats

    Bucket Hats
    Bucket hats were becoming popular from high profile rappers such as LL Cool J
  • Blousy Pants

    Blousy Pants
    Blousy pants were popular among dance performers oriented from rappers like M.C Hammer.
  • Black Nationalist Colors

    Black Nationalist Colors
    Black nationalist colors, red, green, and black became popilar in the urban fashion world promoted by Queen Latifah and Public Enemy.
  • Black Raider Hats

    Black Raider Hats
    Black Raider snapback hats became popular along with black raider starter jackets and were presented in movies such as Boyz in the Hood.
  • Sean John

    Sean John
    Sean Combs/P.Diddy came up with a clothing brand called Sean John that became popular in the hip hop world and worn by R&B artists to give that gangster, yet sexual bad boy look.
  • Baby Phat

    Baby Phat
    Baby Phat, by Kimora Lee Simmons was designed to give a female perspective of the hip hop world.
  • Baggy Clothes

    Baggy Clothes
    Baggy clothing became a must in the 2000's. rappers and performers rocked the baggy pants and shirt look while on stage and in the public eye.
  • Tatted

    Tatted
    Rappers soon started to rock the all tatted look with tattoos covering their bodies from head to toe.
  • Adidas Track Jackets

    Adidas Track Jackets
    Adidas track jackets became popular with female and male performers in the R&B world.
  • Women Haircuts

    Women Haircuts
    Asymetrical haur cuts with a contemporary spin was popular among female artists such as Rhianna and Cassie.
  • Skater Look

    Skater Look
    The skateboarder hip hop look was presented by brands such as Obey, Circa, and DC.
  • Rebirth of the Snapback

    Rebirth of the Snapback
    The rebirth of the snapback hats came abck in a big way after seeing actors and peroformers wear them in movies and music videos.
  • Timberlands

    Timberlands
    Timberland boots were a sensation to urban streetwear. After coming back harder than ever from the 90's, young adults started wearing them as a fashion statement with any outfit.
  • Baseball Jersey's

    Baseball Jersey's
    The urban fashion trend of the baseball jersey hit females the hardest after seeing young peroformers wear them.
  • Joggers

    Joggers
    The tigthtly fitted sweatpants called joggers are worn by performers such as Chris Brown and created a fashion trend with younger adults.