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1940s-1950s: The "Bogotazo" riots of 1948 and the period known as "La Violencia"* created an atmosphere of insecurity that negatively impacted tourism. During this time, the country faced significant challenges in establishing a robust tourism industry. -
The government began actively promoting tourism, highlighting the country's cultural and natural diversity. Efforts were made to improve tourism infrastructure and services. -
Provided an organizational structure for tourism development, promoting Colombia as an attractive destination internationally. -
The recognition of the "Coffee Cultural Landscape"* helped to boost tourism in the coffee regions, known for their natural beauty and cultural significance. -
Despite internal conflicts, interest in tourism was maintained in areas like the Caribbean region, famous for its pristine beaches and colonial history. Tourism became an important source of income for these areas. -
Campaign was launched to improve the country's image and attract international tourists, highlighting Colombia's cultural diversity and richness. -
As one of the 7 Wonders of Colombia, highlighting its colonial architecture, fortifications, and rich history. -
Is designated by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity, showcasing Colombia's cultural diversity and attracting tourists worldwide. -
Is inscribed on UNESCO's World Heritage List, ecognizing its biodiversity and importance for environmental conservation. -
Amidst the opening of airlines and the construction of more hotels, the establishment of the Vice Ministry of Tourism stands out as a pivotal milestone. -
In the UNESCO World Heritage Sites list helped to increase tourist interest in the region and preserve its rich architectural history. -
With the FARC guerrillas marked a turning point for security in the country, resulting in increased tourism due to the perception of a safer environment. -
Brought a tourism boom, with a notable increase in the number of international visitors and recognition of Colombia as a leading tourist destination. -
Campaign focused on promoting the hospitality of the Colombian people, seeking to attract tourists looking for authentic and warm experiences. -
Initiative began to promote eco-friendly tourism practices, aiming to protect the country's natural resources and ensure responsible and sustainable tourism for future generations.