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People began to invest that led to improved production, technological advances, machines, and factories
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James Dean creates the symbol of denim to be rebellion, making jeans popular among teens.
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Came along with the hippie movement. Painted, embroidered and psychedelic jeans became a huge part of the culture.
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Flared jeans were all the rage and became a symbol to non western countries of "western decadence."
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Jeans lost their appeal as a workers fabric when designers like Gucci began making high fashion denim and jeans started to be regarded as fashion
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Jeans loose much of their appeal and start to be considered outdated and something "your parents would wear." Levi's closed 11 factories as a result of the decrease in demand.
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Most brands have a denim line and denim is used for all sorts of clothing like skirts, jackets, shorts, shirts ect.
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