Prestige Properties

Touch base: Market Survey

Nov 3, 2011

Follow up with James re: Amanda calling competitors in Austin. If the survey reveals positive comps, move forward to the rest of the timeline.

Update contracts and website.

Nov 4, 2011

Change documents to allow them to be used in any city. Update website.

Prestige 30-60 Day

Period: Nov 5, 2011 to Dec 4, 2011

Build action items to add value to Dallas operation.

Nov 8, 2011

Short list:
Add opt-in to website
Newsletter for caretakers and clients
Relocation website
Keyword definition
Youtube channel
Video testimonials and fly-throughs
Before and after photos

Establish access to Austin MLS

Nov 10, 2011

Work with Robin to gain access to local real estate search and lockbox access.

Launch first relocation website

Nov 15, 2011

Build site with info on relocating to each area.
Build them based on natural keywords
Put local realtor adds on the site as a courtesy

Create Newsletter for clients and caretakers

Nov 20, 2011

Build content for a newsletter for each customer set.

Create postcard for realtors with pitch.

Nov 25, 2011

Spend a few days in Dallas shadowing operation

Nov 28, 2011

Work in office, visit sites, connect with realtors, and learn best practices.

Create Youtube Channel and film testimonials

Nov 29, 2011

Build Youtube site and populate it with links to PrestigeProperties.biz and the relocation websites

Shoot before and after photos

Nov 30, 2011

Shoot some vacant homes and then shoot them after Caretakers move in.