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Start!
Begin outreach in attempt to generate attention to our site and our idea. Launch website, launch twitter campaign, reach out to bloggers -
Continue to gain momentum
One week down, continue to work on building an online following, start promoting Passed Notes on campus with handouts, continue outreach -
Online Following Goal
Hopefully reached goal of having strong online following (200+ twitter followers, 200+ facebook likes, 200+ email subscriptons) -
Start Kickstarter
Launch Kickstarter campaign. Get a new wave of bloggers to report our kickstarter, send out email blasts (madmimi), tweet about it, post about it, hand out 'notes' about it, spread the word -
Keep Up Kickstarter
Because the first part of the kickstarter campaign is essential, do a lot of heavy promotions and updates during this time period -
Kickstarter Goal Achieved!
Hurray! We did it! -
Updates
Update people who contributed to the kickstarter, send out rewards, keep trying to get new followers, likes, etc