-
+History is told through
-institutions
-technology
-creative product
-and people such as J Walter Thompson, the father of
modern advertising. -
+Scientific research techniques employed by advertisers
+Creative product aimed to blend science with art -
+The rise of mass production led to the modern advertising era
-
+"Salesmanship in print" is born
+Lord & Thomas agency becomes highly influential and successful -
+Passed in response to dangerous patent medicines being marketed throughout the US
-
+Associated Ad Clubs begin Truth in Advertising Movement "The Associated Advertising Clubs of America met at Galt House, on this site, for their fifth annual convention, 1909. Led by by Samuel C, Dobbs, the convention took united action to challenge false advertising. This stand began concept of Better Business Bureau. By 1918 the Louisville Better Business Bureau, third in the nation, received its charter."
-
+Passed to outlaw "unfair methods of competition"
-
+Led by agencies including J walter Thompson, Y&R,
Lord & Thomas
+Agency structure emerges -
+Division of Advertising of the Committee on Public Information
is established -
+Ads begin relying on feelings instead of product attributes
+Spending increases sharply
+Sex appears in ads -
+WEAF (New York) advertises apartments for Queensborough Corporation
+Radio soon becomes important ad medium
+Lux Toilet Soap ad -
+Legislation passed in response to consumer advocacy groups' criticism of ad industry
+Expanded powers of FTC to regulate deceptive advertising -
+How did the war effort affect advertisers and advertising?
-
+Ads for war bonds, troop recruitment, homeland security
+Agencies donate substantial time and effort to war-effort -
+WWII pulls US out of Great Depression
+Advertising gains favor for its war-time effectiveness
+Ad Council begins first of many famous campaigns -
-
+Creative strategy begins focusing on the consumer instead of product attributes
-
+One of advertising's most enduring campaigns
+Helped make filter cigarettes masculine -
+All advertiser-controlled programming disappears by mid-1960s
-
+DDB largely credited with spurring creative revolution
-
+Top agencies include:
-JWT
-FCB
-BBDO
-Y&R
-Burnett
-McCann
-Bates -
+Advertising as an artform re-emerges
-
+Allows sister agencies to work on competitor accounts
+Mitigates client losses -
-
+Campbell's accused of deception
+Case eventually paved way for FTC to require corrective ads, though Campbell's wasn't required to do so -
+Clients demand effectiveness
+Agency work regularly evaluated to gauge sales impact -
+Consumer advocate Ralph Nader pressures FTC to take action against ad claims
-
+Industry begins to realize value in self-regulation
-
-
+Spurred rapid growth of cable television
+Eventually led to current hyper-fragmented TV marketplace -
-
-
+Leads to drastic ownership consolidation in radio industry and eventually television, newspapers, websites, etc.
-
+CPB goes on to be named Agency of the Decade
+Agency takes on roster of blue chip clients including Mini Cooper, VW, Burger King, and Microsoft after work on Truth -
+Marketers find it necessary to appear as responsible corporate
citizens
+Some advertisers accused of "greenwashing," etc. -
+Like radio, TV industry begins rapid consolidation
-
+Value of viral marketing is realized
+Site still active -
+Tech writers observe that if Facebook was a country it would be the third-largest on earth
